What can I do to make sure everyone knows my story? How can I make sure I’m known?
 

When I was 17 years old, my family left a traumatic domestic violence situation and built our own house from the ground up using YouTube videos as our guide.

Just the idea that we could build our own house, made believe that I could do anything.

So while my family started building our house, I also started building a name for myself in local politics. By 19 I had interned and worked with President Clinton, over 14 United States Congressmen, and politicians at literally every level of local and state government.

I loved the certainty of every message. The strategy. The themed events. The media soundbites. The push toward a seemingly impossible goal. Politicians wore their brand on their ties, buttons, and banners. They made logo inspired cookies. Politicians taught me exactly what it took to turn someone into a public figure.

So when my mom wrote a tell-all memoir about my life story and sold it in a big publisher’s auction, turning my own family into public figures became my very strange but real reality.

And because the concept of DIY was practically in my blood at this point, there was no question that I was going to build our platform myself.

I would figure out how to build our platform like I did everything in life—strategically and with YouTube. I analyzed the politicians I had worked for, all the prominent historical figures I had studied in college, and the celebrities who I watched on tv. I studied how normal people transformed themselves into world leaders. I studied the psychology behind celebrity. I learned everything there was to learn about creating your own star power.

 

Absolutely! Public figures throughout history created platforms to build their personal brands. I knew those same strategies could work for normal people today. It is literally science.

 
And I did what I do best—I created a plan. Complete with bullet points.

STAGE ONE: Personal Branding (aka figure out what we want to be known for)


Package our expertise in a purposeful way and get strategic about the image we were cultivating. Successful brands aren't just built, they're embodied. Package our expertise in a purposeful way and get strategic about the image we were cultivating. Successful brands aren't just built, they're embodied.

STAGE TWO: Messaging Strategy (aka prevent siblings from embarrassing me)


Craft media-ready messaging and soundbites around your platform so everything you say and write is on-brand. Prepare for potential crisis situations. Craft media-ready messaging and soundbites around your platform so everything you say and write is on-brand. Prepare for potential crisis situations.

STAGE THREE: Media Training (aka not look like idiots on tv)


Polish your media skills so you feel confident communication your brand message on tv, radio, podcasts, and in print media and avoid common pitfalls. Polish your media skills so you feel confident communication your brand message on tv, radio, podcasts, and in print media and avoid common pitfalls.

After forcing taking my family through every stage my strategic plan, I drafted a press release and crafted the perfect subject line with the best writer on my team, my mom, to pitch ourselves to the local media: Local Moms Builds House Using YouTube Tutorials. I pressed send at 11:00 PM. At 9:00 AM the next morning, a local tv station was filming my family in the very living room we built.

In less than 24 hours, we went viral.

My plan brought my family 52 television production studio inquiries, interest form a dozen feature film producers, press coverage from more than a thousand news outlets in the US and 75 countries and counting, and an estimated 2 billion plus media impressions. I signed a deal with one of those major Hollywood production companies for a tv show before heading back to the business world and my family signed an option deal for a movie.

 

Most people dream about being found—about sharing their talents with the world. But what they don’t realize is that it doesn’t work that way. I help people take things into their own hands and make themselves known.

 

I knew that the same strategic process I applied to my family would be relevant to professionals in nearly every industry. (And it turns out they thought the same thing. Because they started emailing me and asking for my help.)

When my Facebook messages and Twitter DMs went from “will you marry me?” to “will you mentor me?”, I knew I was onto something. Even my ex-boyfriends reached out for help with their brands.

Everyone who reached out to me needed the same thing. They needed help creating a master plan to present themselves to prospects, power players, and the press. They needed a platform. And while they didn’t all want a movie about their life story or a reality story, they did all want to increase their influence, prominently position their brand, and elevate their public profile.

All of my programs build on my personal experience, my training with top media trainers and other gorilla PR experts, and my own continued research into the psychology, history, and present day applications of personal branding.

Signature Keynotes

Hope Brookins is a go-to personal branding and publicity strategist. She specializes in building high profile brands though one-on-one consulting and online training programs. Hope is also a sought after public speaker in the personal branding space and an experienced media trainer.

Group Workshops

Hope Brookins is a go-to personal branding and publicity strategist. She specializes in building high profile brands though one-on-one consulting and online training programs. Hope is also a sought after public speaker in the personal branding space and an experienced media trainer.

1-on-1 Consulting

Hope Brookins is a go-to personal branding and publicity strategist. She specializes in building high profile brands though one-on-one consulting and online training programs. Hope is also a sought after public speaker in the personal branding space and an experienced media trainer.

Online Courses

Hope Brookins is a go-to personal branding and publicity strategist. She specializes in building high profile brands though one-on-one consulting and online training programs. Hope is also a sought after public speaker in the personal branding space and an experienced media trainer.


(...and yes, going to Target to buy a stack of magazines that you're featured in is just as exciting as you'd imagine.)

Want to learn how we can best work together?

    No matter what you want to be known for, learning to strategically present, position, and promote yourself is essential. Strategically cultivating your image is the best move you’ll ever make...but only if you use a winning strategy.