What I’ve learned after six years in politics (the ultimate lesson in branding), a season in event + wedding planning (where I got a serious education on all things image), and a year working alongside some of the Internet’s most prestigious names is this:
Business success comes down to three things – a polished personal brand, perfected positioning, and a meticulously-crafted, media-ready message.
Or – quite simply – a brand AND a plan.
Yes, you’re really only just a few (carefully-plotted) steps away from taking over the world. If you’re ready to demand attention, dominate the market, and do it all in your style. . . you’re very much in the right place.
THE REAL STORY BEHIND-THE-BRAND
WE BUILT A HOUSE
When I was 17 years old my family left a traumatic domestic violence situation. We needed a house so we decided to build one. With no actual construction experience, we relied on YouTube tutorials as our go-to guide. In nine months, my family built a 3,500 square foot home and we also rebuilt our family.
HOPE GOES TO WASHINGTON
After building the house I felt so powerful. I wanted to help other women who felt as powerless as we once felt feel empowered too. So I got a Political Science degree and went on to work for a former President of the U.S., 14 U.S. Congressmen, and with many local politicians. And I learned all about branding.
BRANDING MY FAMILY
With the pending book release my family needed to position ourselves. After years of watching politicians on stage, speaking one-on-one to voters, and framing their message behind closed doors, I knew that people didn’t just become known. So I spent years strategically crafting and executing a meticulous plan.
OUR STORY WENT VIRAL
Within 24 hours of the first news story my family’s story had been picked up across the country. Within 48 hours, it was shared around the world. Our story was shared in over 1,000 new sources in 65 countries around the world from The Today Show to People to Cosmopolitan to CNN. In less than two weeks.
AS FOR WHAT LIFE LOOKS LIKE TODAY? WELL, IT’S ONLY GETTING BETTER.
MOST DAYS, YOU’LL PROBABLY FIND ME DOING ONE OF TWO THINGS:
- Strategizing with brilliant clients from my meticulously-decorated Hope Brookins HQ, all while while sporting leggings and #girlboss tee (and sometimes pajamas depending on the day), naturally.
- Or? Securing media features for the most influential, inspiring, and high-income entrepreneurs in the market because their brand & publicity success is better than any Facebook ad I could ever run.
That’s just how I roll. Now, I don’t tell you this to brag or boast. Not. At. All. I tell you this because I want you to know that YES this life is a real thing. And yes, it IS possible for you, too.
So, puhlease, if you walk away with just one thing from my story, let it be this:
AND ME? WELL, I’D BE ABSOLUTELY HONORED TO BE THE WOMAN TO SHOW YOU THE WAY!
Let’s get you polished, perfected, and positioned so you can present your best self to the world (and reap all the delicious, well-deserved benefits!)