BRANDING ATTRACTS MORE CUSTOMERS THAN ORIGINALITY

At the start of any solo business venture, whether you’re starting a blog, teaching others, or selling a physical product, it’s not unusual to feel like it’s tough to stand out. But you can’t let that stop you. The rest of the world does not determine your success. You do. If you feel like your business idea needs work and …

HOW TO ESTABLISH YOUR AUTHORITY BY BEING THE TOP RESOURCE IN YOUR NICHE

When I decided once and for all (it was a journey) that my brand focus was going to be personal branding, I decided I was going to be the best and most well-known personal branding expert out there. I was going to be THE go-to expert for personal branding. First things first: obviously I had to have the actual experience that laid …

HOW TO OVERCOME YOUR FEAR OF SELF-PROMOTION

Do you feel hesitant to share links to your blog posts on your Facebook page, or even on LinkedIn? You don’t want to be that self-promotional. Right? You don’t want your friends and biz contacts to just think all you do is market. You don’t want to just be all sales all the time. Listen, I totally get it. For …

HOW DO YOU KNOW WHEN YOU KNOW ENOUGH?

At some point you have to realize you cannot learn everything. (*Ahem!*Hope Brookins!*Ahem!*) While it’s vital to have a good understanding of your industry, there is only so much you can learn. At some point, you have to decide what things you enjoy learning about and want to spend time implementing in your business, and what things you would rather …

WHY YOU NEED TO INVEST IN YOUR BRAND

When I first started to hear about high-end coaches and consultants and service providers, I was so shocked. Why do you need a coach? Why would I fork over $10,000 to someone? What advice could they possibly offer that would be worth THAT much. Let’s be real. I’m sure you’ve thought that too. You may still even think that. But you know …