"I need clarity on my brand platform so I can be consistent with my public image."
You want to reach the masses. You’re not here for some small-time game. This is NOT THE PRIMARIES. This is the real deal. Your big break. The chance of a lifetime. No problem. We got this. You’re ready to show up as the public face of your brand, to present your public image to the world.
If you want people to know about what you do, you have to tell them. That’s not going to happen without being strategic and promoting yourself.
INTRO TO SELF-PROMOTION
SEE YOURSELF AS A CELEBRITY
if you want people to care you have to assume they do. See yourself as a celebrity who people want to know every mundane daily life detail about.
GO BEHIND-THE-SCENES & SHARE ALL THE DETAILS
Get comfortable with the idea of sharing more revealing content online.
Learn exactly what kind of content to share on social (and define your social boundaries).
YOUR OWN REALITY SHOW
BE YOUR OWN SPOKESPERSON
Forget being polished. Being real is the new thing / Kill corporate speak/industry jargon at all costs. Be real. Don't overcomplicate it. Speak like a human.
MAKE YOUR PURPOSE KNOWN
SELL WITHOUT BEING A BILLBOARD
GET OVER YOURSELF
Identify any fears or obstacles that make you resistant to share your brand publicly (so you can realize they aren’t that bad after all).
PUT YOURSELF IN THE RING
DEALING WITH HATERS
Dealing with haters / public shaming. If you’re going to actually do this, you’ve got to do it 100%. You’ve got to be ready to show up all the way. With all of your energy. SHAMELESSLY.
... and everything else you need to get visible